For the second year in a row, Hanwha Q CELLS topped the British solar module market. According to EuPD Research, Hanwha Q CELLS was number one in the British market in 2018 with 13.6% market share, up 3.8% from 2017. This achievement reflects the ability of Hanwha Q CELLS’ highly efficient and customer-oriented product portfolio to successfully appeal to the British market.
With constant demand for high-efficiency energy products and with the cost of renewable energy being similar to traditional energy sources, there were no surprises when the government in Great Britain took the lead on climate change. On May 1, the British Parliament declared the world’s first climate change emergency and committed its government to achieve net-zero emissions by 2050. This turned out to be an opportunity for Hanwha Q CELLS. The company took the lead in the British market by correctly identifying and responding to the market’s needs to offer customers high-efficiency solar modules and customized solar solutions. Hanwha Q CELLS launched an aggressive marketing campaign targeting local suppliers.
In order to meet British consumers’ diverse needs, Hanwha Q CELLS introduced the Q.HOME, a residential solar energy solution capable of energy production, storage, and management. Hanwha Q CELLS also offered the Q.FLAT, a commercial installation platform that reduces construction time and costs.
Hanwha Q CELLS’ technological capabilities are highly regarded in Great Britain. The company’s high-output Q.PEAK DUO solar module won British Solar + Power Management Magazine’s Award for Excellence in 2017. And the Q.FLAT-G5 installation system won the Solar PV BOS Award at the Solar + Power Awards 2018 for revolutionizing flat roof installations – the system eliminates the need for any penetration to the roof and is instead more stable and safer once installed.
“Being number one in the British market is a testament to Hanwha Q CELLS’ brand power,” says Hee-chul Kim, CEO of Hanwha Q CELLS. “We will use Hanwha Q CELLS’ unrivaled technology and product quality to accelerate our growth in the European premium solar market.”
In October of 2018, Hanwha Q CELLS partnered with local London suppliers and agreed to supply 1.5MW of Q.PEAK DUO solar modules to Solar Together London, a residential solar power project in Great Britain. In November, just one month after signing the deal, Hanwha Q CELLS began supplying high-power solar modules to around 600 households in five boroughs of London.