Trina Solar Limited ("Trina Solar" or the "Company"), a leading integrated manufacturer of solar photovoltaic (PV) products from the production of ingots, wafers and cells to the assembly of PV modules, today announced that it will launch a partner program for installers in German-speaking markets on the 2nd April 2012. The program is called Trina Solar Partner Plus and offers a number of benefits to registered members including exclusive offers, technical service, active sales support and first hand information.
Early bird registrations until 1st April 2012 are rewarded with attractive offers. Trina Solar is the first top tier PV manufacturer from China to offer such a program to installers in German-speaking markets. The service offering of the program has been based on extensive research and addresses key installer needs.
"We are very excited to launch this program," said Ben Hill, Head of Trina Solar Europe. "Our Trina Solar Partner Plus program provides numerous benefits to installers under the motto 'You Deserve More.' Registered installers collect valuable points by buying our products. These points define membership privileges and can be used for attractive awards. Providing more support to installers generates more demand for our products and drives more sales, which means more business for our distribution partners. So our Trina Solar Partner Plus program is a double win – for installers and for our authorized business partners."
The start of Trina Solar's Partner Plus program comes shortly after the company was awarded the TOP BRAND PV quality seal in Germany. The award was based on representative surveys among installers and end customers carried out by the independent and renowned solar research institute EuPD. It proves that Trina Solar achieved a major increase in brand awareness and preference in Germany and is one of the best-known international brands among installers.
"It is an honor for us to be recognized as one of the top brands that are authorized to carry the TOP BRAND PV seal," said Ben Hill. "Our Partner Plus program builds on this trust, further deepens our relationship with installers and rewards their loyalty to our brand. The trust in our brand is based on superior product quality, reliability as a partner, solid financials and strong local customer service." Trina Solar is planning to roll out the Partner Plus program in other key European markets in 2012.
Trina Solar is a leading manufacturer of high quality modules and has a long history as a solar PV pioneer since it was founded in 1997 as a system installation company. Trina Solar is one of the few PV manufacturers that have developed a vertically integrated business model from the production of monocrystalline and multicrystalline silicon ingots, wafers and cells to the assembly of high quality modules. Trina Solar's products provide reliable and environmentally-friendly electric power for a growing variety of end-user applications worldwide.
This announcement contains forward-looking statements within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. All statements other than statements of historical fact in this announcement are forward-looking statements, including but not limited to, the Company's ability to raise additional capital to finance the Company's activities; the effectiveness, profitability and marketability of its products; the future trading of the securities of the Company; the Company's ability to operate as a public company; the period of time for which the Company's current liquidity will enable the Company to fund its operations; general economic and business conditions; demand in various markets for solar products; the volatility of the Company's operating results and financial condition; the Company's ability to attract or retain qualified senior management personnel and research and development staff; and other risks detailed in the Company's filings with the Securities and Exchange Commission. These forward-looking statements involve known and unknown risks and uncertainties and are based on current expectations, assumptions, estimates and projections about the Company and the industry in which the Company operates.
The Company undertakes no obligation to update forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations, except as may be required by law. Although the Company believes that the expectations expressed in these forward looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results.