Tesla founder Elon Musk will attend Delaware court this month, as he is the sole remaining defendant in an approximately $2.2 billion lawsuit filed by shareholders. If ruled liable, this judgement would be among the largest ever cast on an individual corporate executive in history.
The suit alleges that the Tesla’s purchase of major installer SolarCity was an attempt to bailout Musk’s cousin’s struggling company, of which Musk was the largest investor and chairman. The shareholders’ suit also accuses Tesla’s board of having a lax approach to corporate governance.
Much of this lawsuit revolves around why SolarCity was purchased to begin with. Peter and Lyndon Rive founded SolarCity in 2006 with encouragement from their cousin, Elon Musk. By the time Tesla purchased the company, Musk owned 22.2% and was chairman of the board. Though it had grown to be the largest U.S. installer in 2016, earning record revenues of $730 million, losses were mounting, with $820 million in net losses that year. The company had accumulated more than $1.5 billion in debt by the year of the purchase.
SolarCity’s business model relied on marketing, spending heavily on advertising and door-to-door sales, all while offering low-priced, no-upfront cost long-term leases. Post-purchase, the strategy changed, as Tesla began to slash marketing costs, moving sales to direct-from-website and in-store sales. Musk noted in a 2019 deposition on the lawsuit that the door-to-door and other sales channel strategies did not match Tesla’s brand.
Musk also said in the deposition that problems with the Tesla Model 3 caused the company to reassign much of its SolarCity workforce to bolster its vehicle production operations. He could not confirm exactly what portion of the workforce was reassigned.
Tesla’s power division is now mostly focused on the home energy storage system, PowerWall. The product accounted for the largest portion of the power division’s $1.99 billion in revenue last year. Meanwhile, solar installations have fallen behind, with 205 MW installed in 2020, a fraction of the 803 MW SolarCity deployed in 2016.
The development of Tesla’s solar roof program has taken things in a different direction than SolarCity’s model. SolarCity installed panels and equipment from top manufacturers, and focused on getting customers signed to long-term leases. Tesla’s solar program now focuses on direct sales and uses proprietary solar tiles in their “solar roof” installations.
Also included in the purchase of SolarCity was a Buffalo, NY panel manufacturing plant. Tesla aimed for a 1 GW a year of solar production, but its partner, Panasonic, has since walked away from the project. It is now unclear what volume of panels or roof tiles Tesla currently produces at the facility.
While no investor can argue against the fact Tesla has shown dramatic share growth, the SolarCity deal has not panned out the way some, including Musk, had predicted. In 2016, Musk called the purchase as “pretty transformational,” but now he faces significant potential damages in the July hearing.
